Real estate runs on follow-up. Most of yours is still typed by hand.
We build the systems that answer portal leads in minutes, launch listings without the copy grind, chase showing feedback, assemble CMAs, and keep every condition date in front of you. A person approves everything that goes out; the system does the typing.
Fictional HVAC example showing the same human-review approach.
The busiest part of a real estate practice is not selling. It is admin.
A working agent's week is a stack of small, repeating jobs: replying to portal leads from Realtor.ca and Zillow before they go cold, entering the same client into the CRM and the deal sheet, writing listing descriptions and social captions for every new property, coordinating showings across two lockbox apps and three calendars, chasing buyer agents for feedback, pulling comparables for a CMA the night before a listing presentation, and tracking condition deadlines, deposit confirmations, and FINTRAC identification records once an offer is accepted.
None of that is why clients hire you. They hire you for pricing judgment, negotiation, and calm at 11pm on offer night. But the admin is what eats the week, and it is exactly the kind of work software does well: high volume, repetitive, template-shaped, and time sensitive.
We build custom apps and automation for real estate agents, teams, and brokerages in Canada. Not another CRM subscription; systems that plug into the CRM, email, calendar, and transaction tools you already run, and quietly do the typing. We take no money from any AI vendor or any proptech vendor, so the tools we wire in are chosen for you, not for a referral fee.
And because Canadian real estate is a regulated profession, everything we build assumes a registrant is accountable for what goes out. Drafts wait for your approval. Advertising copy respects brokerage identification requirements. Client financial details stay out of drafting tools. That discipline is built into the system, not left to memory.
Six jobs that eat an agent's week, every week.
If several of these sound familiar, you do not have a technology problem. You have a volume problem, and volume is what automation is for.
Leads that cool off overnight
A portal inquiry at 9pm gets a reply at 10 the next morning, after the gym, the school run, and two showings. By then the buyer has heard back from three other agents. Speed to lead is not a talent issue; it is a coverage issue.
The listing launch grind
Every new listing needs a description, a feature sheet, social captions, and data entry into the board system. It is the same hour of writing and retyping for every property, and it always lands on the busiest day.
Showing coordination and feedback chasing
Booking showings across apps, confirming with sellers, and then chasing buyer agents for feedback that your seller is waiting on. The chasing alone can be a dozen messages per listing per week.
CMA and market report prep
Pulling comparables, formatting them into a presentable report, and updating the neighbourhood story for every listing appointment. Hours of assembly for twenty minutes of conversation.
Deal admin after acceptance
Condition deadlines, deposit confirmations, FINTRAC identification records, missing signatures, and the paperwork the brokerage needs for the trade record. One missed date is a real problem; tracking it all by memory is the risk.
Past clients who never hear from you
Everyone means to keep in touch with past buyers and sellers. Almost nobody does, because writing a personal note to two hundred people is a job in itself. Repeat and referral business goes wherever attention goes.
Seven systems we build for real estate teams.
Concrete examples, not a menu. Most projects combine two or three of these into one system that plugs into your existing CRM, email, and calendar. Every draft waits for a human before it leaves the building.
Lead intake and first reply
Portal leads, sign calls, and website inquiries get an immediate, personalized first response, are qualified with a few natural questions, and land in your CRM with the conversation attached. You wake up to sorted leads, not a cold inbox.
Listing launch kit
From a property fact sheet and your photos, the system drafts the MLS description, a feature sheet, and a set of social captions in your voice and your brokerage's format. You edit, approve, and post.
Showing coordination and feedback
Showing requests get confirmed against your rules and your seller's schedule, and every completed showing triggers a polite feedback chase with the responses summarized for your seller update.
CMA and market report assembly
You supply the comparables you are licensed to use; the system assembles them into your CMA format, drafts the neighbourhood narrative, and keeps a reusable template for every future appointment.
Offer and condition tracking
Once an offer is accepted, every condition date, deposit deadline, and document requirement goes on one board with automatic reminders to you, your client, and the other side. The FINTRAC identification checklist is part of the flow, not an afterthought.
Past-client nurture
Home anniversaries, market updates for their street, and check-in notes are drafted for your review on a schedule you set. Two hundred past clients hear from you like each one is the only one.
Back-office and trade record prep
For teams and brokerages: deal paperwork is checked for completeness, chased when signatures are missing, and packaged the way your admin or deal secretary needs it for the trade record.
Built for how Canadian real estate is actually regulated.
Real estate in Ontario operates under TRESA, with RECO oversight, brokerage responsibility for advertising, and FINTRAC obligations on identification and records. Other provinces have their own regulators and the same underlying logic: the registrant is accountable for what goes out under their name.
So every system we build for real estate follows one rule: software drafts, a registrant approves. Client communications, advertising copy, and reports queue for review. Agreements, disclosures, and anything with legal effect are never machine-generated; the system can track and remind, but people write and sign.
The same simple pricing as everything we build.
Real estate projects usually start with lead intake or the listing launch kit, because those pay for themselves fastest. A single-agent system often lands near the lower tier; team and brokerage builds with deal tracking land higher.
The Plan
$750 flat
A working session on your operation, a scoped roadmap, and a real price for the build. Credited in full toward your build if you go ahead.
The Build
from $1,800
- Smart website~$1,800
- App or automation~$6,500
- Platform~$15,000
Typical landing points, not quotes. You get a fixed price before we start.
Run
from $350 / month
Optional. We host, monitor, and keep improving the system. Cancel any time; you own the code either way.
Describe the part of your week you most want back. You will get a real, fixed price in Canadian dollars within one business day, and a plain answer if software is the wrong fix for it.
Get my priceReal estate questions, answered plainly.
Will this replace my assistant or my team admin?+
No, and that is not the goal. The systems we build remove the retyping and the chasing so the people you already have can do the judgment work: handling exceptions, talking to clients, and keeping deals moving. Solo agents get coverage they never had; teams get admin staff who stop drowning at month end.
Does it work with my CRM and the tools I already use?+
That is the point of a custom build. We plug into the CRM, email, calendar, and transaction tools you already run rather than asking you to switch. If a tool you use has no way to connect, we tell you that up front, before you pay for a build.
Is AI-generated listing copy allowed under RECO and my brokerage rules?+
Advertising rules are about accuracy and identification, not about which tool drafted the text. Every listing description and caption our systems produce is a draft that you and your brokerage approve before it is published, carrying your brokerage identification. The registrant stays accountable, exactly as the rules intend.
What about client data and privacy?+
Client personal information is covered by PIPEDA and, in some provinces, provincial privacy law. Our builds keep your data in accounts you control, keep client financial details out of drafting tools entirely, and log what the system did. We take no money from any AI vendor, so no tool gets chosen because someone pays us.
Can it pull MLS data automatically?+
Board data comes with licence terms, and we respect them. The systems we build work with data you are licensed to access and export, and with the fact sheets and comparables you already assemble. We will not build around scraping that violates your board agreement, and we will say so plainly if that is what a request amounts to.
I am a solo agent, not a brokerage. Is this overkill?+
Solo agents are often the best fit, because one person is doing all six of the jobs listed above. A first build focused on lead intake and past-client nurture is usually near the lower end of our pricing, and it is the closest thing to hiring an assistant who works nights without the payroll.
Do you only work with Ontario agents?+
No. We are based in Ontario and know TRESA best, but the builds work anywhere in Canada. Provincial rules differ in detail, not in logic: a licensed person approves what goes out. We configure the review steps to match your province and your brokerage's policies.
How fast will I see a difference?+
Lead intake and follow-up systems typically go live in weeks, not months, and the difference shows the first weekend a portal lead gets answered while you are at an open house. Larger builds with deal tracking roll out in stages so something useful is running early.
We also build for adjacent operations:
Tell us which part of your week you want back.
Describe your practice and the job that eats the most time. You get a real, fixed price within one business day, and a working system in weeks.
A real, fixed price within one business day. Based in Ontario, Canada.