Position
Whether the right prospect quickly understands who the firm serves, what it does particularly well, and why that matters.
Sirrius Conversion + AI Visibility Sprint
See what your website should do better—and what better could look like.
A fixed-scope strategic engagement for established professional-service firms. We diagnose the commercial performance of your website, competitive positioning, and search and AI visibility—then turn the most important conclusions into a working page prototype.
We review your website before the conversation. No generic discovery script and no obligation to proceed.
PositionPersuadeCompeteConvertDiscoverAutomate
Fixed scopeDefined timelineFive deliverablesOne working prototype
The decision behind the page
A website is part of how a buyer decides whether to trust your firm.
Visual quality matters, but it cannot compensate for an unclear proposition, generic language, hidden expertise, weak evidence, or a difficult path to enquiry.
The Sprint looks at the website as a commercial system: how the firm is positioned, how it earns belief, how it compares, how prospects move, how it is discovered, and what happens after interest appears.
It is designed to answer a management question: what should we change, why does it matter, and how would the stronger direction work in practice?
Six connected lenses
The analysis goes beyond design and beyond SEO.
Persuade
Whether expertise, authority, proof, specificity, credentials, and trust are visible at the point of decision.
Compete
How the firm’s proposition compares with three relevant competitors—and where there is room to communicate more clearly.
Convert
Whether calls to action, enquiry paths, forms, booking, objections, and next steps help or hinder qualified prospects.
Discover
Whether traditional search and AI-assisted systems can crawl, understand, represent, and retrieve the business accurately.
Automate
Whether qualification, routing, booking, follow-up, intake, or CRM handoff should be improved after somebody raises a hand.
What you receive
Five useful outputs. One coherent commercial direction.
Commercial diagnosis
A concise assessment of the website’s positioning, proposition, persuasion, customer journey, conversion friction, competitive context, search visibility, AI visibility, and lead capture.
Competitive review
A structured comparison with three relevant competitors, covering message, specialization, proposition, proof, and visible weaknesses or opportunities.
Strategic direction
Clear recommendations for what should change commercially—not a list of generic design preferences or technical tasks without context.
Working page prototype
A functioning prototype of one important page, normally the homepage or a key service page, showing how the recommendations work together.
Prioritized action plan
A practical sequence organized as Do Now, Do Next, Test, and Don’t Bother, so management can distinguish material work from noise.
alder-rowe.example
The practical difference
The prototype lets management evaluate the argument, not imagine it.
Recommendations in a document can remain abstract. A working page shows how the proposed positioning, evidence, customer journey, calls to action, and discoverability fit together.
It is not presented as finished client work or as proof of results. It is a decision tool: something concrete enough to challenge, test, refine, and use as the basis for implementation.
How the Sprint works
A bounded sequence with a defined finish.
The exact schedule and working sessions are agreed before the engagement begins. The scope does not expand silently once work is underway.
Prepare
You share the website, business context, priority services, and any useful customer or commercial information. We review the site before the working conversation.
Diagnose
We examine the six lenses, relevant competitors, customer journey, search signals, and how AI-assisted systems currently encounter the business.
Reimagine
We identify the strongest commercial direction and decide which page can best demonstrate the change.
Prototype
We turn the strategic conclusions into a working page experience that management can inspect, question, and test.
Prioritize
We explain the recommendations, record the decisions, and organize the next actions by value, sequence, and uncertainty.
A strong fit
- An established professional-service firm with an existing website
- One new client relationship is commercially meaningful
- Reputation, expertise, and trust shape the buying decision
- Leadership is available to make strategic decisions
- Prospects research the firm and alternatives before enquiring
Probably not a fit
- You mainly want new colours, a new logo, or decorative animation
- You need a low-cost template website produced immediately
- You want guaranteed Google rankings or guaranteed AI citations
- There is no leadership capacity to evaluate or act on the work
- The business is commodity retail, consumer e-commerce, or restaurant-led
Responsible AI visibility
Measured and improved without making promises nobody controls.
We assess whether search engines and AI-assisted systems can access, understand, and accurately represent the business. That includes content and entity clarity, structure, authority signals, crawlability, retrieval tests, and baseline measurement.
No external firm controls what Google, ChatGPT, Gemini, Perplexity, Copilot, or another system includes or ranks. The Sprint makes no guarantee of citation, recommendation, or position.
Start with an informed conversation
What would we notice about your website?
Request a 20-minute Website Opportunity Review. We will look at the site and relevant competitors before we speak, then come prepared with specific commercial observations.
Request a Website Opportunity Review